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The Psychology of Persuasion IQ Matrix Mind Map will help you to gain a deep understanding into simple yet profound persuasion tactics you can utilize to sway others to your way of thinking.

Here is a quick break down of each branch of this IQ Matrix:

1. Personal Credentials - Breaks down the personal mindset you must cultivate and the skills you must master in order to enhance your persuasive abilities.
2. Human Motivators - Lays down the personal, social and emotional human motivators that you must learn to stimulate throughout the persuasion process.
3. Fundamentals of Persuasion - Delves into the fundamental laws of persuasion and the essential guidelines that you must abide by throughout the persuasion process. This branch also identifies some of the common reasons why people may resist your methods of persuasion.

Stick with these principles, memorize them and incorporate them into your daily persuasion regime, and you will progressively gain a significant amount of influence over those whom you seek to convince to your way of thinking in business and in life.

This IQ Matrix is also available for purchase as a Glossy High Resolution Printed Poster Mind Map. Here is a quick summary of the differences between the available versions:

Premium PDF Download

• Full Color
• High Resolution Printable PDF
• Available for Immediate Download upon confirmation of payment

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• A3, A2 or A1 Size Glossy Poster.
• Full High Resolution Color.
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Laminated Wall Poster Version

• A3, A2 or A1 Size Glossy Poster.
• Laminated on Both Sides
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• Shipped Anywhere throughout the World. (For more information about postage, packaging and timeframes, please read our Shipping Policy.)
• Receive discount on bulk orders. Please read the Discounts & Savings FAQ for further information.

For size specific information of each IQ Matrix Poster, and other details, please visit the relevant FAQ Page.

Read more about The Psychology of Persuasion at the IQ Matrix Blog.